Taiwanese bicycle manufacturer Merida Industry Co., Ltd. has entered 2026 under continued market pressure. The company reported a -44% year-on-year revenue drop in January, followed by a smaller, but still significant, -22% YoY decline in February compared to last year's Q1 figures.

More than ever before, the industry is awaiting the outcomes of the Taipei Cycle Show. Trade show visits are under pressure in general, and the challenges in the bicycle industry create significant market uncertainty.

As expected, the financial performance of leading industry companies shows that 2025 was a challenging year for the bicycle industry. Especially the leading bike manufacturers were down as they had to continue discounting to bring their inventory levels back to healthy levels. Component manufacturers reported stable sales as replacement parts remain in demand, and the OEM order books for 2026 show a moderate increase again.

German innovator Fidlock, known for its magnet-mechanical fastening systems, has entered into a strategic partnership with Twiceme Technology to boost bicycle helmet safety. By embedding Twiceme's NFC-based solution directly into a component which every helmet already requires, the collaboration enables OEM partners to integrate connected safety functionality without fundamental product redesign.

Astro Tech Co., Ltd., the Taiwanese frame builder specialising in lightweight aluminium alloy and high-rigidity carbon fibre frames, is using its 35th anniversary this year to chart a new strategic course.

Although the March Global Bicycle Purchasing Index (GBPI) data points to sustained improvements in new incoming order levels and the own purchasing levels of bicycles, the assessment of the current industry situation remains poor or average at best. Business sentiment has failed to recover from the drop following Eurobike 2025.

In the bicycle industry, trends rarely emerge from a single presentation or product launch. More often, they appear quietly, through conversations, prototypes, and unexpected encounters. That is why trade shows still matter. And few events illustrate this better than the Taipei Cycle Show, where the future of cycling often becomes visible long before it reaches the global market.

Widely considered a huge growth market, e-bike adoption in the United States has been slow — but this may have turned a corner. According to figures from an independent assessment, an estimated 2.2 million units were imported into the country in 2025, representing a significant increase amid numerous changes in domestic trade policies.

German bicycle supplier Rose Bikes GmbH, a family-owned company that started out as a D2C business and grew step-by-step into an omnichannel supplier, increased its total revenue for the 2024-2025 fiscal year by 2% to €215 million compared to 2023-2024.

疫情期間經歷波動後，2025年德國電動自行車市場已趨穩定，銷量約200萬輛。自2023年後，銷量均維持在此水平。傳統自行車銷量過去3年也都保持穩定，近200萬輛。要推動市場成長，業界應專注提高平均零售價，不過2025年平均零售價仍持續下滑。因此，在公布2025年財報的聯合記者會上，相關產業協會特別強調，租賃單車及整新市場需求正不斷增加。

Giant 2026年2月營收再度大幅下滑，美國政府發出暫扣令（WRO）持續影響該集團營運狀況，相關問題急需獲得解方。

部分市場需求不如預期，Yamaha Motor電動自行車及驅動系統（e-kit）業務面臨艱困的市場環境。該公司2025年財報顯示，智慧動力車（SPV）業務營收年減4%，其SPV涵蓋電動自行車、電動自行車系統及電動輪椅。

德國Canyon Bicycles GmbH為實現其亞太地區長期目標，正積極投資物流、數位及商業領域。該公司主要市場為中國、日本、南韓、新加坡、澳洲及紐西蘭。

For the first time since 2020, the United Kingdom's cycling market has returned to growth in 2025, reports the UK Bicycle Association (BA). Total market value rose 5% year-on-year to reach just under £1.9 billion (€2.2 billion) in 2025, returning close to 2022 levels after several years of decline.

The United States Consumer Product Safety Commission (CPSC) has fined Shimano $11.5 million (€10 million) in civil penalties after accusing the company of "knowingly failing to immediately report" its defective bicycle cranksets to the CPSC. This comes weeks after Shimano North America Holding, Inc. settled a class action lawsuit brought by 14 consumer plaintiffs alleging a breach of warranties and misleading advertising related to the cranksets.

The trade show landscape is adrift and in uncertainty since German industry organisations announced that they will pull out of Eurobike. For decades, the show served as a stable base for the bicycle trade. It was the place to be for the industry and was its window to the rest of the world. Since the organisations ZIV and Zukunft Fahrrad turned their back on Eurobike, this seems to be history, especially for the German companies. Even more telling, newcomers are jumping at the opportunity to capture the audience's attention.

One week before the opening of the Taipei International Cycle Show, the financial reports of the country's three main bicycle manufacturers do not contribute to an upbeat business mood. The combined revenue of these three companies dropped by 13.4% from TWD 103.2 billion (€2.8 billion) in 2024 to TWD 89.4 billion (€2.4 billion) last year. The business mood at Taichung Bike Week six months ago was already a clear indicator of what these numbers confirm. The situation has not improved since September as Taiwan's industry continues to face headwinds.

All financial indicators in 2025 have already made it clear that Canyon is still unable to recover from the post-pandemic industry crisis. The full-year results from owner Groupe Bruxelles Lambert (GBL) showed a further 7% decline in Canyon's sales, resulting in a net loss of 34% across the whole year.